Get the word out - Make sure your new URL/web address is listed on business cards, stationary, brochures and all advertising. Even the smallest ad or postcard with a URL listed is an invitation for your audience to learn more about you, your products and services.

Give them a reason to come back - Develop a monthly online newsletter filled with helpful information, fun facts or the latest tips and trends. Think about providing free services or seminars. Your audience will have to visit your site regularly to find out dates and details. This provides an entry point for further exploration into your site and services.

Sweeten the deal - For a limited time offer a coupon that can be printed for discounts on products or services. Once the word gets out your clients will check your site regularly hoping for future enticements.

Keep in touch - Create e-mail mailing lists that allow you to speak directly to your customers. Ask for permission to contact them with special offers or updates on products and services. Be sure to follow through on your end though. These are possibly your best and most productive clients so don't disappoint them.