Page titles - Every page of your site should have a relevant and specific title so it will be properly indexed by the search engines.

META tags & keywords - This is information hidden to the viewer but readable by the search engines. Think of the perfect, concise description of your business. For keywords, come up with words or phrases that describe your page content and your business. Include these on every page of your site, not just the home page.

Submit your site - It's not necessary to submit to every single search engine out there. The most popular search engines are Yahoo, MSN and Google (with AOL and Ask Jeeves trailing far behind). These few drive all the traffic and deliver the best results for your time and money. There are other search engines and directories that you should also consider submitting to. Some are free, some charge for listings. It gets confusing. Your web site developer should be able to explain the ins and outs of paid versus free submissions.

Relevant links - Think of any industry related sites, affiliations or trade associations you belong to. If they already include your general information on their site, ask if they will add a link to your web site. If not, ask if they will consider adding your information. Some search engines will give a higher ranking to sites with more “relevant incoming links.